DIGITAL MARKETING

DIGITAL MARKETING – AN OVERVIEW   We all have heard about marketing, right? In a common man’s language, we can define marketing as a company’s any action to attract people who are interested in that company’s product or service. We all know that till few years back marketing was mostly through directed mails, printed medias like newspapers and magazines, broadcast medias like television and radio channels. Nowadays, we are mostly hearing about digital marketing. In this blog, I am going to share an overview of what is digital marketing? Benefits of digital marketing, types of digital marketing, and future of digital marketing in India.   What is digital marketing? Digital marketing is component of marketing. As words say, it is the marketing efforts using internet and other forms of digital communication to promote products and services. It is also called internet marketing or online marketing. We can say that if digital communication is used for a marketing campaign...